PSA: The NSX is not an Acura

"Nauraushaun" (nauraushaun12) 10/04/2019 at 18:56 • Filed to: None

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It’s not. It’s a Honda, which is sold in North America with an Acura badge. This is marketing, that’s all.

The original NSX was manufactured by Honda in Japan. Its design was lead by a man named Masahito, employed by Honda, engineering lead by a Shigeru, employed by Honda. As well as Senna, track development was done at Suzuka by Japanese F1 driver Satoru Nakajima. It was sold as a Honda all over the world, not just Japan but Europe and Australia too.

In Hong Kong and North America, Honda sold it with an Acura badge.

The second generation is manufactured in the USA, at Honda’s manufacturing plant in Ohio. It was designed by an American lady who works for Acura, but nevertheless is sold all over the world as a Honda. Doubtless this car is more Acura than the earlier car, but it’s a Honda.

Again, in China and the US, Honda put an Acura badge on it.

Who cares?

This becomes an issue with !!!error: Indecipherable SUB-paragraph formatting!!! . This uses the misconception that it a car funded and manufactured by Honda for the world is manufactured by Acura to fluff up its points:

The goal was to take the existing performance, experience and fun of supercars and add the reliability and daily comfort of an Acura

Not true. It was designed to add the reliability and usability of a Honda . And it did. It wasn’t especially luxurious, but it was nice inside as befits its price. It was a Honda through and through.

In making a sports car that you could drive every day and not go bankrupt, Acura delivered

Well. Acura didn’t really deliver anything. They didn’t do anything. They didn’t develop the car. They just sold it. They delivered it in the strictest sense (to some customers ), but that’s all.

but since Lexus was going to beat them to the punch, why bother? Not much of a New Experience if your biggest direct rival is already doing it.

Is Lexus really Honda’s biggest rival? Sort of. But not in the way this implies.

I understand that the difference between the two might seem trivial. But the article really gets stuck into using Acura attributes to support itself. Acura is a badge, a marketing exercise. Acura is specific to the USA. Acura doesn’t exist to most of the world. If Acura made this car what it is and Acura is the reason the second generation took so long, what does that mean for Japan? Australia? All of Europe?

Nothing. Because it’s a Honda.

VajazzleMcDildertits - read carefully, respond politely > Nauraushaun 10/04/2019 at 18:58

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I loved my NA1. If I ever get a NC1, I’ll love that too.

The thing I hate MOST about the NSX, either gen, is how many arguments it causes. 

HondoyotaE38: A Japanese and German Collab...wait a minute > Nauraushaun 10/04/2019 at 19:09

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Psst guys guess what else: the Integra also wasn’t an Acura...I know, shocking

not for canada - australian in disguise > Nauraushaun 10/04/2019 at 19:14

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However, despite the Honda badge, this is an Acura, as it was developed in Canada specifically to be sold as an Acura only in Canada, and Honda Japan liked the design so much over the North American Civic sedan, they chose it for the base of the Asia-Pacific Civic sedan.

Acura is a very confusing brand sometimes. Almost all their cars are rebadged European and Asian Hondas, except the ones you’d expect to be.

farscythe - makin da cawfee! > Nauraushaun 10/04/2019 at 19:20

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uhh.... isnt every acura a honda?

i always figured they slapped an acura badge on em over there so americans would think they bought american

Nauraushaun > VajazzleMcDildertits - read carefully, respond politely 10/04/2019 at 19:20

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I’d kill for an NSX. Kill.

Nauraushaun > HondoyotaE38: A Japanese and German Collab...wait a minute 10/04/2019 at 19:22

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I know not of what you speak. Was it sold as an Acura in the states?

That confuses me. The Integra is hardly a luxury car. It’s not even pretending to be. You might argue its stablemate the Prelude is the more luxury of the two. Integras scream cheap to me.

I seem to remember the “Acura” Integra in Need for Speed. Always confused us non-Americans

VajazzleMcDildertits - read carefully, respond politely > Nauraushaun 10/04/2019 at 19:24

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I highly recommend them, yes. 

vicali > not for canada - australian in disguise 10/04/2019 at 19:24

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eh,

Thomas Donohue > Nauraushaun 10/04/2019 at 19:35

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Using that logic, it’s not an NSX either, that’s just a marketing name.

It’s an American Honda Motor Company (AHM) NC1.

See Also: Volkswagen 991

RPM esq. > Nauraushaun 10/04/2019 at 19:35

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Yes, the Integra was an Acura in the U.S.

HondoyotaE38: A Japanese and German Collab...wait a minute > Nauraushaun 10/04/2019 at 19:35

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Ah, I forget you’re not here in America. Yeah, it was essentially a Civic but had some differing mechanical components (B series engine rather than the D series in the similar years of late EG as well as EK). Later models and higher trims got leather seats to make it more “fancy”. This here practically sums it up:

Spanfeller is a twat > Nauraushaun 10/04/2019 at 19:37

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I don’t think the article refers to Lexus as the biggest competitor because of the name of the car.... I think it refers to Lexus as the biggest competitor because of the original design of the car (V10, front motor) and because if it had gone out earlier, it would’ve been one of two Japanese supercars on sale. Yes, even if it’s built in Ohio. 

Supreme Chancellor and Glorious Leader SaveTheIntegras > farscythe - makin da cawfee! 10/04/2019 at 19:57

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yes, I drive a really nice accord that’s built in the same plant as an accord :D

If only EssExTee could be so grossly incandescent > Nauraushaun 10/04/2019 at 19:58

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Counterpoint : all Acuras are Hondas, so it doesn’t ma tt er what you call it it’s still a Honda.

farscythe - makin da cawfee! > Supreme Chancellor and Glorious Leader SaveTheIntegras 10/04/2019 at 19:59

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right

Shift24 > Nauraushaun 10/04/2019 at 20:20

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PSA the new NSX is an Acura... PCM currently only makes Acura’s. Unless it’s an NSX for out of market

The twin turbo v6 is going into the TLX Type S. The AWD is “Sport Hybrid SH-AWD system”. SH-AWD is only currently found in Acuras.

Its parts binned from TLXs which does not have a Honda equivalent.

Also Acura is also in China and Canada sooo.. .

Also most sales are in the US were it’s an Acura. I know Japan sales aren’t on there but BS it’s more than the US.

PCM plant is literally only highlighted on Acuras website

https://www.acura.com/performance/modals/performance-starts-at-pmc

https://en.m.wikipedia.org/wiki/Honda_NSX_(second_generation) #Sales

dogisbadob > Nauraushaun 10/04/2019 at 21:22

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The real problem is that it’s overpriced, and no NSX-T anymore

Nauraushaun > HondoyotaE38: A Japanese and German Collab...wait a minute 10/04/2019 at 21:26

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That’s a fitting yet very specific meme

Gold

Nauraushaun > not for canada - australian in disguise 10/04/2019 at 21:27

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This is good counterpoint. As you say, in Australia this is what the Honda Civic is. Is our Civic an Acura?

I'd hate to say yes. But... Eh sort of. 

Nauraushaun > farscythe - makin da cawfee! 10/04/2019 at 21:28

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I’m guess so. But is every Holden a Chevrolet? 

Nauraushaun > Shift24 10/04/2019 at 21:29

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Mmm. I guess the jew one is more Acura than I realise.

The old is not. 

Nauraushaun > Thomas Donohue 10/04/2019 at 21:30

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And taken far enough it’s all just marketing on bits of ore and other crap taken out of the earth, words are meaningless and nothing changes under the sun.

But you’re right 

Nauraushaun > dogisbadob 10/04/2019 at 21:31

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I'd love to see an NSX T. The targa isn't quite dead. Not yet 

farscythe - makin da cawfee! > Nauraushaun 10/04/2019 at 23:38

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nope lol

Shift24 > Nauraushaun 10/05/2019 at 01:11

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Agreed on the old one, NA1 . 100% Honda, still questionable why they didn’t keep it Honda NSX but I think they were really trying to boost the nameplate of Acura and may have fit better in marketing back in 1990

atfsgeoff > Nauraushaun 10/05/2019 at 01:31

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Is the Viper really a Dodge, since in Europe it was branded as a Chrysler?

HondoyotaE38: A Japanese and German Collab...wait a minute > Supreme Chancellor and Glorious Leader SaveTheIntegras 10/05/2019 at 13:53

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Still think you should put RPF1s on it 

Sketch > Shift24 10/05/2019 at 21:11

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PSA: they’re all Hondas. Honda is a car manufacturer, Acura is a brand of cars.

SH-AWD is only found in Acuras...in the US. The RL(X) is a rebadged Honda Legend, which has had SH-AWD since 2004.

The TLX is almost certainly not getting the NSX’s twin turbo V6 (which is built at a different Honda plant in Ohio, incidentally). They’ve said that the NSX engine is going to remain unique. The TLX-S is likely getting a new version of the same J-series V6 it currently has, but with the addition of turbos.

Until the mid-2000's, all Acuras were literally rebadged Hondas (some still are). In the beginning they even used the same names. Legend, Integra, Vigor, NSX. They later moved to new names, but basically the same car. Legend -> RL, Integra -> RSX, Vigor -> TL, JDM Accord -> TSX.

You could argue the Honda equivalent of the TLX is the Accord. They’re not identical, but based on the same chassis. Like the ILX and Civic, MDX and Passport, RDX and CR-V.

The PMC is also listed (along with the NSX, TLX, etc) on Honda’s manufacturing operations website.

https://ohio.honda.com/our-operations

The PMC plant is literally just a different building at the Honda Marysville plant. A couple of friends of mine just visited last week and took some pictures. The building itself has no br and name whatsoever, it only has the PMC logo. Th e sign outside says Honda, not Acura.

Sketch > VajazzleMcDildertits - read carefully, respond politely 10/05/2019 at 21:14

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They only cause arguments on the internet.  In the real world, everyone either loves it, or has no idea what it is.

ateamfan42 > Nauraushaun 10/07/2019 at 09:10

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It’s a Honda, which is sold in North America with an Acura badge.

The same can be said of any Acura model.